Projekat Yugotip bavi se rekonstrukcijom logotipa sa prostora bivše Jugoslavije. Popularni logotipi brendova su transformisani i personalizovani tako da predstavljaju određene karakteristike pojedinaca, zadržavajući veći deo svog prepoznatljivog vizuelnog identiteta koji je pripadao (ili još uvek pripada) državnim institucijama i kompanijama različitih industrijskih sektora. S obzirom
da su brendovi predstavljali nadnacionalni fenomen, oni su pored svoje osnovne tržišne funkcije posedovali i jak kohezioni potencijal koji je bio potvrda jugoslovenskog identiteta i jedinstva. Polazeći od različitih emocija, podstiče se ponovno promišljanje i doživljavanje starih simbola na kvalitativno nov način.
Korišćenjem višejezičkih konstrukcija, glasovnih transkripcija, preslovljavanja, metateza, anglicizama, slenga i gramatičkih grešaka dobijaju se poruke izmenjenog konteksta i sadržaja dok se vizuelna prepoznatljivost logotipa zadržava.
Tako logotip postaje tip, tip dobija svoj logotip a pojedinac postaje brend. Posetioci su na izložbi
(30.jun-6.jul KC Grad, Beograd) imali priliku da izaberu sopstveni Yugotip, da se etiketiraju i javno pokažu kom tipu pripadaju. Osim epiteta kojim sebe definišu, imali su
i mogućnost izbora: ja sam ili nisam, i putem fotografije upakuju sebe u serijal "jugotip produkata".

Celu galeriju možete videti ovde

Project Yugotip deals with reconstruction of logotypes from ex Yugoslavia. Popular brand logotypes have been transformed and personalized so that they represent certain characteristics of individuals, keeping the most of their recognizable visual identity that used to belong (or still belongs) to state institutions and companies from different industrial sectors. Considering the fact that the brands represented a supranational phenomenon, they had, beside their basic market function, a strong cohesive potential which was acknowledgement of Yugoslav identity and unity. Starting from different emotions, one rethinks and
re-experiences old symbols in a qualitatively new way. By using multi-language structures, phonemic transcriptions, transliteration, metatheses, Anglicisms, slang and grammar mistakes one gets messages of changed contexts and contents while visual recognition of logotypes is preserved. In this way a logotype becomes a type, the type gets its logotype, and an individual becomes a brand. On the exhibition held at
KC Grad (June 30th to July 6th) visitors had an opportunity to pick their own Yugotip, brand themselves and publicly show which type they belong to.
Apart from the epithets they used to define themselves, they had a choice between I am or I am not, and through photographs wrap themselves into a series of "Yugotip products". The complete gallery can be seen on here.